Articles

Perspectives on growth, capital and strategy

Commentary and analysis from Anthony King and the Kognise team on the issues that matter to founders, management teams and investors.

Strategy

12 min read

Featured

We Pivoted...

I spent some time at an arts festival, which gave me a bit of space to reflect on how much Kognise has changed over the past year. We spend a lot of time advising businesses to recognise when their market has changed and be prepared to adapt. Looking back, that's exactly what we've done ourselves.

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Funding

An Idiot’s Guide to Funding

For most founders, raising money is a daunting process. Finding money is rarely the problem. Finding the right money, from the right source, at the right time and on the right terms, is considerably harder. Funding needs to be considered as a journey.

14 min read

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Capital Strategy

Stop Asking Founders for Their Exit Strategy

It is one of those questions founders hear repeatedly when raising capital. It sounds perfectly reasonable, but it can cause considerable confusion because it mixes together three very different things: the business journey, the investor's capital journey and the founder's personal journey.

8 min read

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Business Journeys

Connecting Business and Personal Journeys

Behind every privately owned business are people with their own ambitions, responsibilities and ideas about what success actually means. Those two journeys cannot sensibly be considered in isolation.

6 min read

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Market Insight

Capital Hasn't Disappeared, It's Become More Selective

UK venture-backed businesses attracted around $23.7 billion of investment during 2025, a 33% increase on the previous year. Across Europe, private capital funds are estimated to be holding more than 450 billion euros of available capital. Investors haven't stopped investing; they're simply becoming more selective.

7 min read

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Capital Strategy

Every Business Needs a Capital Strategy

Choosing the right source of capital is only part of the challenge. Designing how capital supports a business throughout its journey is where real value is created. The difference between raising money and developing a capital strategy has significant implications for ownership, financial flexibility and long-term value.

15 min read

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Strategy

Kognise Delivery Office (KDO)

Preparing a business for growth, investment or strategic change is a complex undertaking involving multiple specialist disciplines, stakeholders and interdependent workstreams. Commercial strategy, capital planning, financial modelling, valuation, governance, legal structuring, technical due diligen

7 min read

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Investment

Why Do So Many Funded Businesses Still Fail?

Global venture capital investment recovered strongly during 2025, with almost US$470 billion invested worldwide. Yet despite increasingly sophisticated investment processes, the pattern of outcomes remains remarkably familiar. Perhaps we've been asking the wrong questions for decades.

16 min read

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Want to discuss any of these topics?

We welcome conversations with founders, management teams and investors who are thinking seriously about growth and capital strategy.

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